BEYOND THE BROCHURE
see it. feel it. book it.
Tired of endless brochures and generic FAM trips that barely scratch the surface? Beyond the Brochure (BtB) flips the script, bringing event buyers straight into the venues - no guesswork, no wasted time, just real, immersive experiences.
Venues
Buyers/ Suppliers
What is Beyond the Brochure
It’s a fresh, no-nonsense approach to FAM trips. Instead of cramming everyone into a conference room, we take buyers on a curated venue-hopping experience, where they get to see, feel, and experience event spaces in real life. Think of it as a city-wide open house for event planners - only with better food, insider destination tips, and zero sales pitches.
For Buyers (Event Planners, Corporates, Agencies, PA's etc.)
✅ See up to 12 venues over 2 days – cut down weeks of site visits into one seamless experience.
✅ Step inside, not just browse a PDF – get a true feel for the space, atmosphere, and service.
✅ Meet top-tier local suppliers – AV teams, caterers, experience providers, all in one go.
✅ Discover insider destination tips – the best restaurants, transport links, and hidden gems.
✅ Save time, make confident booking decisions – know exactly what works for your next event.
For Venues (Hotels, Conference Centres, Unique Event Spaces, etc.)
✅ Get 20 pre-qualified buyers inside your venue – no cold calls, just decision-makers ready to book.
✅ Ditch the exhibition stands – no more standing around hoping someone stops by your booth.
✅ Show, don’t tell – let buyers experience your space the way it’s meant to be seen.
✅ Be part of a curated city-wide itinerary – positioning your venue as a must-see destination.
✅ Maximise exposure & direct bookings – engage buyers in an authentic, meaningful way.
How it works
It's really simple!
As an example...
🗓️ Day 1
🚶♂️🚌 A mix of walking and bus travel through a carefully curated city route. The day begins mid-morning and ends with dinner, drinks, and networking.
- Venue 1: Welcome and introductions
- Venue 2: Venue showcase
- Venue 3: Venue showcase + hosted lunch
- Venue 4: Venue showcase
- Venue 5: Venue showcase
- Venue 6: Dinner and networking drinks
Supplier showcases are featured between venues and en route – giving buyers insight into local services and experiences.
🗓️ Day 2
🚌 A well-paced day with multiple venue visits and convenient travel between stops, designed to end with a smooth and practical departure.
- Venue 7: Venue showcase
- Venue 8: Venue showcase
- Venue 9: Venue showcase
- Venue 10: Venue showcase + hosted lunch
- Venue 11: Venue showcase
- Venue 12: Final venue + wrap-up coffee and goodbyes
✨ And the best part?
We're not just moving between venues – we’re bringing the destination to life along the way. Between stops, you'll meet local suppliers and experience providers who’ll give you a true feel for what the city has to offer. Expect authentic interactions, hidden gems, and a few cheeky surprises along the way.
Join Beyond the Brochure
Whether you’re a venue looking to get in front of decision-makers or a buyer keen to streamline your venue search, Beyond the Brochure is your shortcut to smarter, more impactful event planning.
📩 Get involved today! Contact us to secure your place.
